Business Courses

Master social intelligence and stakeholder engagement skills of Fortune 500 leaders taught by world-renowned expert

Who is this course for?
This course is for current and aspiring leaders (executives, managers, supervisors, intrapreneurs, and entrepreneurs) who want to dramatically improve their social intelligence and stakeholder engagement skills using Fortune 500 company best practices. They will get the most benefit from this course, as case studies and examples are best suited to their need to seize a competitive advantage in the hybrid and remote future of work.

Your ability to master social intelligence and stakeholder engagement best practices will determine whether you reach your business and career goals in our increasingly-disrupted post-COVID future of work.
Yet traditional advice to "go with your gut" in social intelligence and stakeholder engagement scenarios so often leads to disasters that devastate company bottom lines and bring down high-flying careers, as revealed by research in behavioral economics, psychology, and cognitive neuroscience.

So what are the What are best practices used by the leaders of Fortune 500 companies to make the right calls in even the toughest social intelligence and stakeholder engagement scenarios to maximize company bottom lines and advance their own careers? These leaders recognize that science has revealed how our typical approach to social intelligence and stakeholder engagement situations suffers from systematic dangerous judgment errors called cognitive biases. These mental blindspots often lead us into social intelligence and stakeholder engagement disasters that drastically undermine our desired outcomes and goals.
Fortunately, recent scholarship has shown effective yet counterintuitive strategies to enable you to defeat these cognitive biases and help optimize your bottom line and your career.

In this course, you will learn about and address these dangerous judgment errors, while mastering techniques for all types of social intelligence and stakeholder engagement scenarios. You will draw on cutting-edge behavioral science and real-world best practices from Fortune 500 company leaders to help you and your teams reach your professional goals.

After taking this course, you will:

• Master social intelligence and stakeholder engagement best practices used by Fortune 500 leaders to seize competitive advantage for their bottom line and career
  
  
• Free yourself of constant ruminations, numerous grey zones, and blindspots that plague social intelligence and stakeholder engagement skills, blocking your goal achievement
  
  
• Develop a plan with specific next steps to adapt for yourself the best practices used by Fortune 500 leaders for social intelligence and stakeholder engagement scenarios
  
  
• Discover the dangerous judgment errors called cognitive biases that lead to social intelligence and stakeholder engagement disasters for your business objectives
  
  
• Maximize your desired outcomes by defeating cognitive biases via science-based social intelligence and stakeholder engagement techniques used by Fortune 500 leaders
  
  
• Feel truly confident about whether you made the right call in social intelligence and stakeholder engagement scenarios to reach your business and career goals

Turn the likers, viewers and followers into paying customers!

Your first step as a business owner is to truly understand how social media works. Choose the channels that matter to your ideal client and your business. Then build the strategies to reach your audience in the most effective way and turn the likers, viewers and followers into paying customers. With 5 years of experience as a digital marketing consultant, I know just the way to do all that. I've done it! My approach works any day, any time, without a fail.

What to Expect from this course:

• Get clear understanding how different social media platforms work
  
  
• Discover who uses different social media channels and whether they are your ideal client
  
  
• Learn what mistakes to avoid, to save money and maximise results
  
  
• Get the tools to build content and marketing strategies to attract, retain and convert your audience
  
  
• Learn how to manage your social media accounts well until you are able to outsource
  
  
• Get clear on what to expect from a social media manager, marketing assistant or a virtual assistant -Understand what remains your responsibility as the business owner

Are you interested in data analytics and business intelligence? Great! You have chosen not only a highly rewarding profession but also one of the most interesting ones of the future!

Data is the oil of our century, and getting the right insights at the right time will be the key competitive advantage for businesses. Companies need highly skilled people to help them analyze their data. Data aggregation and cleaning is the most challenging part of this process. 80% of data analysts and data scientists' time is spent on data preparation.

This can be a cumbersome process but is crucial to derive valuable insights - because: "Trash in: trash out!"

Hence we need to explore fast and efficient ways to prepare our data, which we want to visualize in powerful tools like Tableau or Power BI. And now for the most interesting question? How exactly can we achieve this? What are the best tools to help accomplish this AND do not require extreme programming skills? Meet Alteryx! One of the best ETL / data preparation tools on the market.

This incredible tool with an "Apple flair design" and drag and drop functionality will help us to prepare and combine even the worst kinds of data sources. In this course, we will start from scratch with a fully functional trial version of the software to follow along. The only thing you need to bring with you is your personal interest and willingness to learn in a data driven age. If that sounds like you then.. Let's dive into the course together! Are you ready? 

Who is this course for?

• You want to become a data analyst
• Students who have taken Alteryx Masterclass - a crashcourse for beginners
• You want to go into a data analyst or data scientist career
• You want to learn how to effectively clean your data
• You want to extend your knowlegde beyond Tableau and Power BI
• You encountered various data issues (e.g. format,...) in the past and are looking for a solid solution
• You want to take advantage of the data driven opportunity ahead

Requirements:

• Your interest in data preparation and data analytics, visual analytics is key!
• This MasterClass starts from scratch - we learn the basics and build a solid foundation during the case study
• Alteryx Designer must be downloaded (fully functional trial version available for free)
• The case study course Alteryx Masterclass - a crashcourse for beginners is optional but not required