In this course participants will learn how to create an effective social media strategy that will generate sales and leads.

You will learn how social media can contribute to the overall internet marketing strategy and how to turn followers into buying customers.

By the end of the course participants will be able:

• To know why social media marketing is important for every business.

• To understand some of the basic terminology of social media

• To apply the process that will turn followers into buyers

• To identify their target audience

• To create posts that you audience love to watch

• To build online relationships with your followers

• To use social media to build your email list.

• To increase your sales with the use of social media

• To evaluate your social media advertising campaigns and place emphasis on those with higher return on investment.

Turn the likers, viewers and followers into paying customers!

Your first step as a business owner is to truly understand how social media works. Choose the channels that matter to your ideal client and your business. Then build the strategies to reach your audience in the most effective way and turn the likers, viewers and followers into paying customers. With 5 years of experience as a digital marketing consultant, I know just the way to do all that. I've done it! My approach works any day, any time, without a fail.

What to Expect from this course:

• Get clear understanding how different social media platforms work
  
  
• Discover who uses different social media channels and whether they are your ideal client
  
  
• Learn what mistakes to avoid, to save money and maximise results
  
  
• Get the tools to build content and marketing strategies to attract, retain and convert your audience
  
  
• Learn how to manage your social media accounts well until you are able to outsource
  
  
• Get clear on what to expect from a social media manager, marketing assistant or a virtual assistant -Understand what remains your responsibility as the business owner